The World’s Leading Trademark Professionals 2018.
Enforcement and Litigation: Gold position; Prosecution and Strategy: Gold position
«Elzaburu is a standard setter in the Spanish IP market: its substantial squad of seasoned practitioners, boasting exhaustive trademark expertise, is a natural choice for Fortune 500 clients with demanding and complex branding needs. “Adept in all facets of intellectual property, the firm is especially brilliant in portfolio management.” Leading the prosecution department, the “excellent” former in-house adviser Luis Baz keeps a bird’s-eye view over his clients’ rights and knows how to get marks granted by the national and EU offices. The multi-talented professional is also formidable in infringement spats. A member of the International Trademark Association’s Famous and Well-Known Marks Committee, Fernando Ilardia excels in filing and opposition mandates. “His opinions are objective and well reasoned, taking into account all factors. Moreover, he always responds within 24 hours.” Javier Úbeda-Romero has extensive know-how of Latin American portfolio management, while fellow non-contentious ace Miguel Ángel Medina draws on his niche knowledge of geographical indications. The firm also counts a number of out-and-out litigators in its ranks. “One of the best courtroom battlers on the market”, Antonio Castán leads the department by example. “His knowledge of intellectual property is razor sharp and he is very creative and persuasive in litigation. He really understands the matter at hand and is excellent to work with. He is a good mix of learned professor and down-to-earth, common-sense lawyer.” Another valuable ally in contentious circumstances is the “impressive” Enrique Armijo Chávarri, a “skilled advocate who keeps on top of the most difficult cases”. One client avers: “His recommendations are to the point and always reflect our strategy and budget; he understands that, while we may have grounds for legal action, litigation is not always the best thing to do. He gets great results for our brand.” … When alternative means of resolving disputes are required, Javier Fernández-Lasquetty is a good bet; the top-notch transactional lawyer is a polished mediator and arbitrator»