ELZABURU Blog - Industrial and Intellectual Property

Tag Archives: Elzaburu

ELZABURU, leader in the protection of intangible assets, has renewed its corporate image


Elzaburu, a firm specialising in managing intangible assets, has renewed its corporate image. The new image has been designed by the Manuel Estrada design studio and symbolises the firm’s vocation for adapting to the new demands of a marketplace that is subject to constant technological and social change. Elzaburu’s new branding includes a modern typeface together with a symbol projecting upwards, representing the firm’s commitment to supporting the innovations and progress of its clients.

Elzaburu, founded 155 years ago, was Spain’s first specialised IP firm. Throughout the firm’s history, it has witnessed such milestones as the patents for the inventions of Thomas Edison, Alexander Graham Bell or Juan de la Cierva, inventor of the ‘autogyro’, as well as the registration and protection of some of the most important trademarks of multinationals from all over the world.

The firm protects and defends the IP interests of 30% of the companies in the IBEX 35, Spain’s stock market index, together with 36% of the top Fortune 500 companies. Recently, a group of Elzaburu lawyers were selected to provide advice on IP-related matters to the Chinese government, a country where the firm has an office.

Over the years, Elzaburu has evolved from its initial activities centring on the registration of patents and trademarks, becoming a firm specialised in protecting and maximising the value of all kinds of creations and intangible assets in all economic sectors, particularly in the fields of new technologies, e-commerce, entertainment, cybersecurity, data protection, domain names and trade secrets, among others.

Today the firm has a staff of 165 people, with lawyers and experts in a wide range of areas, who handle the legal defence of more than 70,000 ongoing cases for more than 3,000 clients throughout the world.


Visit our website: www.elzaburu.es/en

Three lawyers from ELZABURU selected to form part of a new council of experts that will advise the Chinese government on IP matters

This new year 2020, China is launching a centre called the Chinese Overseas Intellectual Property Dispute Response Guidance Centre, which aims to bring together professionals from different countries who are experts in intellectual property to provide guidance on matters relating to this field. The centre has been established by the Chinese Patent and Trademark Office (CNIPA), which is the largest Office of its kind in the world, with a workforce of more than 20,000 employees.


The 75 experts who now form part of this centre were selected by means of a worldwide public merit-based competition. Of the 35 foreign professionals who will be participating in this initiative, 6 are Spanish, and 3 of them are lawyers from ELZABURU: Manuel DesantesEnrique Armijo Chávarri and Colm Ahern.

The CNIPA’s aim with this initiative is to provide guidance for resolving possible conflicts relating to intellectual property: on the one hand, to safeguard the rights of Chinese entities abroad and, on the other, to gain a better understanding of the intellectual property systems and rules of overseas jurisdictions.

As Manuel Desantes explains in an interview for Confilegal, the biggest problem encountered by Chinese companies seeking to expand internationally is a lack of knowledge of different countries’ legal systems. Therefore, this advice will be essential to dispel doubts and avoid future conflicts. Moreover, thanks to the cooperation of these experts, Chinese entities will be in a better position to defend themselves in the event that any foreign company infringes their intellectual property rights.

Through the creation of new channels for obtaining and distributing information on intellectual property disputes abroad, the centre aims to establish a guidance and coordination mechanism for handling IP disputes involving Chinese companies.

As China is the world’s leading force in intellectual property, it is hoped that this project will serve as an example for other countries with regard to avoiding conflicts and disputes, thereby improving legal certainty and international commercial relations, concludes Desantes.

Visit our website: http://www.elzaburu.es/en

Elzaburu once again shows its support for innovation as IP & IT advisors in the 2019 everis Awards

On 28 November 2019, the everis Foundation held its Global everis Awards 2019 ceremony, recognising innovation and technological entrepreneurship, with the participation of the national award winners in 10 European and Latin American countries.

Elzaburu, Spain’s oldest and most prestigious law firm specializing in the protection of intangible assets, participated in the awards organized by the everis Foundation as IP and IT advisors to the six Spanish finalists and the ten international finalists, as part of its continued commitment to innovation.

Navarre native Juan Abascal, representing Spain, was the winning entrepreneur with his WasherCapTM project. It was competing against other projects such as a brain device for recovering hand mobility after a stroke, an intelligent coating to prevent the collapse of buildings during an earthquake, or a system for eliminating pathogens from water without using chemical processes.

Juan Abascal, winner of the everis Spain Award 2019 with a prize of 30,000 euros, additionally received 60,000 euros as the international winner, as well as mentoring by a team of specialists from the everis group.

Participation by the firm Elzaburu.

Elzaburu’s participation in the awards provided, among other advantages,  mentoring of the six Spanish finalists and an evaluation of the merits of these six finalist projects in the Spanish competition from an industrial and intellectual property perspective, to assist the jury in determining the degree of innovation of the product or service, the strength of the barriers to entry into the corresponding commercial sectors, as well as the scope for industrial and intellectual property protection.

Elzaburu also held an IP and IT immersion workshop for the 10 international finalists, conducted by the expert Alba María López, Associate Partner and member of the firm’s Legal & Business Department. Furthermore, vis-a-vis meetings were held with the diplomatic delegations of the finalists’ respective countries, enabling them to explore the possibilities of international expansion.

Visit our website: https://www.elzaburu.es/en/  

Chatbots make it to the Spanish legal sector: Elzaburu presents ELZABOT

Chatbots have been one of the hottest topics in the Legal Tech world in recent months.

Chatbots, or virtual assistants, are not the most cutting-edge development in the field of artificial intelligence (there are already more established examples, such as Siri, Alexa or Google Now), but they do represent a new technological option in the legal field.

There are not many examples of legal field chatbots in the world and most, if not all of them, are programmed in English or other languages.

In line with its commitment to innovation, ELZABURU has been developing Legal Tech solutions for several years to meet the needs of its clients and enhance its internal work processes. Thus, ElzaBot came into being with the aim of becoming a benchmark in the Spanish-speaking Legal Tech field.

ElzaBot is a legal sector chatbot which offers clients and users of ELZABURU’s website the possibility of obtaining information on the firm and answers to basic questions on industrial and intellectual property and new technologies.

The aim is to open a new channel of client-lawyer communication, creating a closer and more informal conversation and interaction environment.

ElzaBot aims to improve the digital experience of clients and provide information on the services Elzaburu offers, guiding users towards the most appropriate advice for their problem or query.

ElzaBot was developed with cooperation from the Alicante-based company 1millionbot (https://1millionbot.com/), one of the rising stars of the Alicante innovation sector and its “Digital District” project, specializing in the development of conversational bots, and with the continuous support of numerous professionals of the firm who provided content and tested the tool.

To develop and perfect the tool, it was necessary to determine not only which subjects ElzaBot could address but also the conversational tone and style, given that the legal sector has a very specific target group and specialized language. Therefore, the aim was to make the conversations informal and simple, while maintaining the necessary legal rigour.

Like any other chatbot, ElzaBot has a continuous learning system which enables it to adapt its responses to the demands of its users and will enable it to broaden and enhance content over time.

ElzaBot is available on ELZABURU’s website: https://www.elzaburu.es/

Authors: Pilar SorianoElisa Prieto
Visit our website: http://www.elzaburu.es/

ELZABURU in motion

On 14 January, certain amendments to the Trademark Act, Act No. 17/2001 of 7 December 2001 entered into force. The reform was carried out by means of Royal Decree-Law No. 23/2018 of 21 December 2018, which not only transposes provisions concerning trademarks to the Spanish legal system, but also provisions in areas as far removed from IP as rail transport, package tours and related travel services.

While the Royal Decree-Law has not yet been ratified (in fact, the legally established period of 30 working days has not yet elapsed), a significant proportion of the provisions amending the Trademark Act have already entered into force. One of them refers to the definition of a trademark. Now a trademark may consist of any sign capable of being represented in any manner which makes it possible to determine the clear and precise subject matter of the protection afforded. As has been the case for the past two years under the European Union trademark system, it is now possible to register signs that were not previously eligible for registration, such as multimedia marks or motion marks.

With this in mind, Elzaburu, a specialized industrial and intellectual property law firm, has filed the first application to register a motion mark at the Spanish Patent and Trademark Office. The application has been filed for its legal tech project, a collaborative platform developed by the firm for intellectual and industrial property management. The platform, called ElzaCloud is already a reality.

Elzaburu has set the wheels in motion not only by launching the ElzaCloud legal tech platform, but also by filing, under the new legal framework, the first application for the registration of a motion mark in Spain. Welcome ElzaCloud and welcome motion marks!

Author: Luis Baz

Visit our website: http://www.elzaburu.es/en



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