Spain's Public Administration has embarked on a far-reaching programme to modernize its procedures and its image, making increasingly innovative services available to citizens and promoting those services by methods that were formerly the exclusive realm of the private sector. Proper registration and management of innovations and creative activities and effective exploitation of what might be termed the "Government brand" have thus begun to take on a fundamental role in the management of public services.
Here at ELZABURU we advise Public Administration Entities on obtaining proper protection for their principal trademarks, logos, symbols, and events, thereby incorporating those intangible assets into the public heritage for exploitation for economic gain.
Protecting the Public Administration's intangible heritage assets entails such activities as:
- Furnishing advice on registering, watching, and defending trademarks and other distinctive signs;
- Assisting and providing guidance in connection with domain names and Internet activities;
- Performing audits to diclose intangible assets that can be made into intellectual property.