The three-pronged model based on personality, brand, and business, in which businesses use the image of elite athletes, actors, public figures, celebrities, etc. to promote their goods and/or services and thus gain a competitive advantage in the marketplace, is flourishing in today's climate. The names, initials, nicknames, and images of a great many personalities are featured in countless advertising campaigns to plug their promotions and draw consumers' attention.
At the same time, however, there have been any number of controversies in which these personalities and their sponsors have become enmeshed in situations where third parties have infringed their rights or have used their personal brand to infringe another party's rights.
ELZABURU therefore has a team of highly skilled lawyers who specialize in defending the rights of both celebrities and companies in matters involving brand protection, managing image rights, drawing up sponsorship and patronage agreements, drawing up advertising agreements, and the like.
EUIPO - IP Executive Week - IP in the sport industry
ELZABURU managing partner Antonio Tavira offers a lecture about the protection of athletes' IP.
¿Cómo se protege la imagen de un deportista de élite?
ELZABURU partner, Javier Fernández-Lasquetty and lawyer Fernando Díaz talk about different ways to protect the right of publicity in the sport sector.
Culé 0 --- Kule 1: ¿Habrá partido de vuelta?
FC Barcelona has challenged the trademark application KULE alleging a likelihood of confusion with its trademark CULE but the case failed due to lack of use of the CULE sign.
La Eurocopa y el "Ambush marketing"
ELZABURU partner Luis Beneyto talks about ambush marketing.
Al contorno del escudo del Barça le pitan falta (de distintividad)
The European General Court has refused registration of a trademark presented by Fútbol Club Barcelona that represents the contour of its shield.
Available at: http://www.expansion.com/juridico/opinion/2016/01/19/569e882ee2704e49678b4653.html
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