The three-pronged model based on personality, brand, and business, in which businesses use the image of elite athletes, actors, public figures, celebrities, etc. to promote their goods and/or services and thus gain a competitive advantage in the marketplace, is flourishing in today's climate. The names, initials, nicknames, and images of a great many personalities are featured in countless advertising campaigns to plug their promotions and draw consumers' attention.
At the same time, however, there have been any number of controversies in which these personalities and their sponsors have become enmeshed in situations where third parties have infringed their rights or have used their personal brand to infringe another party's rights.
ELZABURU therefore has a team of highly skilled lawyers who specialize in defending the rights of both celebrities and companies in matters involving brand protection, managing image rights, drawing up sponsorship and patronage agreements, drawing up advertising agreements, and the like.
Report Q 210 : Protección de grandes acontecimientos deportivos = Protection of major sports events and associated commercial activitities through trademarks and other IPR