The three-pronged model based on personality, brand, and business, in which businesses use the image of elite athletes, actors, public figures, celebrities, etc. to promote their goods and/or services and thus gain a competitive advantage in the marketplace, is flourishing in today's climate. The names, initials, nicknames, and images of a great many personalities are featured in countless advertising campaigns to plug their promotions and draw consumers' attention.
At the same time, however, there have been any number of controversies in which these personalities and their sponsors have become enmeshed in situations where third parties have infringed their rights or have used their personal brand to infringe another party's rights.
ELZABURU therefore has a team of highly skilled lawyers who specialize in defending the rights of both celebrities and companies in matters involving brand protection, managing image rights, drawing up sponsorship and patronage agreements, drawing up advertising agreements, and the like.
Impact of counterfeiting in Spain's sporting goods sector third-highest in the EU
Spain ranks third among EU countries in which counterfeiting has the greatest impact on the sporting goods sector, following the conclusions of a OHIM's recent report entitled "The Economic Cost of IPR Infringement on Sports Goods"
Circular 25-14: ELZABURU invests in its Media & Entertainment Area by signing Pablo Hernández
ELZABURU SLP is pleased to inform its clients, colleagues in the profession and friends of the new addition to its ranks, Pablo Hernández, who joined the Firm on 1 September this year in order to head the Media & Entertainment Area.
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