This past 12 January marked a new era for generic top-level domain names (gTLDs) when ICANN's expansion programme got under way. Currently there are around 30 generic domains like ".com"., plus country-code domains like ".es"·for Spain. But as from 12 January any legal person may apply to obtain and run a gTLD under whatever name it deems suitable, after undergoing an examination intended to ensure its management qualifications. This paves the way for the creation of gTLDs like ".yourbrand" and ".yourname".
Source: ICANN - Elzaburu
